Nutrition

Our Sport Superfuel Drink Mix was created for athletes who push so hard that they can't easily take in enough calories to perform at their best. For years, we've preached fueling with real food, like our famous rice cakes or Anytime Energy Bars. Why? Because traditional fueling gels and drinks use carbohydrates that break down too fast to tolerate, causing gastrointestinal distress. But, we get it—you can't always make or carry real food—you want power in a bottle. We've discovered the answer in a better carbohydrate (with a funny name) that digests steadily like real food does: Cluster Dextrin. One serving of Superfuel gives you 400 calories, powered by Cluster Dextrin, plus the electrolytes lost in sweat to fuel and hydrate your biggest days. We've tested this product for over 20 months with the world's greatest athletes, including Gold Medalist Triathlete Gwen Jorgensen and the EF Education First Pro Cycling team. It has allowed these athletes to drink their fuel on some of the longest and most intense events in the world when they can't eat real food without causing gastrointestinal distress. Use it when there's no time to chew. NON-GMO, GLUTEN FREE, DAIRY FREE, KOSHER, VEGAN

Our Sport Hydration Drink Mix was created for a simple purpose—to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable—too sweet, over-flavored, and didn't even replace what was lost in sweat—which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That's it—less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless, you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.

It’s your most important day of training. It’s the biggest race of the season. Everything you’ve worked for is on the line. Don’t choke. Chew. Get it? Energy Chews Sport Fuel can essentially be described as a candy gumdrop made of sugar and pectin. Or even a version of cooled down fruit pie filling that you forgot to put in a pie. The caveat though is that our Energy chews are made for when you’re working out, not just for when you’re hungry for pie filling, which for us is most of the time. We created these chews as an energy supplement for when you’re going hard and the best thing to keep you going is a steady source of carbohydrate that won’t destroy your stomach or gut. And hopefully, you get that when we say energy, we mean fuel or calories. You know, like the first law of thermodynamics where energy is neither created nor destroyed. Not like the kind of “energy” you get after washing a handful of caffeine pills down with your sixth cup of coffee. But, let’s get back to chews. The unique thing about a chew is that they’ve got a physical form factor that allows them to be loaded and held up in the stomach. As they’re digested, they provide fast energy. They’re a great alternative if you’ve ever gotten sick from really sweet and gooey gels, because gooey things tend to empty from the stomach faster than the gut can absorb. And when that happens, there’s nowhere for that gooey stuff to go except to where the light does not shine. So with energy chews, you get what seems like a paradox – quick energy that won’t rot your gut. It’s similar to how gravity bends both space and time, but that’s more than you need to know. So, what makes our Energy Chews different than all the others? Well, first the taste. Put them in your mouth and if you don’t agree that they’re awesome, we’ll give you your money back and send you a piece of humble pie. Second, is that we’ve weeded out all the excess ingredients that you don’t need like carnauba wax, coloring agents, and mystery flavors that get to be called natural. Instead, we use real fruit and a light dusting of granulated sugar and sour powder for function and taste. They work. They’re delicious. Things to remember: - The usage of two types of carbs (glucose and fructose) speeds the absorption of energy in your body. - Zero preservatives, coloring, or waxes. - Gluten free, dairy free, and vegan.